July 15-17, 2020 / Vancouver, BC

Structuring information to empower users

Organize your content to empower your users

Lisa Maria Marquis

The way we organize our web content changes the way our users can find it, understand it, and act on it—but how do we ensure that those changes are for the better? How can we use the structure of the site itself to make our content more meaningful, more accessible, and more powerful in helping users reach their goals?

This workshop will discuss how making small (but strategic) changes to the way you organize your content can empower your users. We’ll look at real-world examples of how categories, hierarchies, and labels impact information literacy, and you’ll walk away knowing: - Key principles for organizing information - Methods for applying those principles to the web - Techniques for imposing order on chaos (aka how to build a better sitemap)

Who should attend: Designers, strategists, copywriters, and anyone else involved in categorizing, tagging, sorting, or presenting information on their sites

Prerequisites: It will be helpful if you have a basic grounding in content strategy.

Our sponsoring partners