July 17-19, 2019 / Vancouver, BC

Object-Oriented UX

Simplify your pixels and your process
Facilitator

Sophia V Prater

Designers of the digital world are constantly challenged by complexity clutter. Without hyper vigilance, extraneous design elements can easily creep into our products. These extra modules, screens, and interactions not only increase development costs, they also make life harder for users. The more stuff to process, the more users have to slow down, think, and learn.

Through the magic of object-oriented UX, we will learn a repeatable, foolproof process for creating simple, naturally intuitive digital environments. Using every UX designer’s favorite medium (colorful sticky notes), we will map out the answers to the following fundamental questions:

  • What are the objects in this world?
  • What is their structure?
  • How do they connect?
  • How do they relate to the user?

By baking these answers into the bones of our information architecture, we’ll gain clarity on our screen design, interaction design, content strategy, and even how the product should be built.

What you’ll learn:

  • The psychology of object-oriented UX and why it speaks to our lizard brains.
  • The four biggest user experience fails (and how to avoid them).
  • The art and science of object mapping: how to structure a product with the power of OOUX.

Our sponsoring partners