July 25-27, 2018 / Vancouver, BC

Inclusive Content & Design Practices - SOLDOUT

Learn to identify bias in your process, increase the fairness and accountability of your products, and make inclusive design central to your organization

Sara Wachter-Boettcher

We all go into projects with good intentions—we want to make things welcoming, seamless, and maybe even fun to use. But without a process for ensuring our decisions are also inclusive, equitable, and fair, our products can end up with all sorts of biases embedded in them.

In this workshop, we’ll look at examples of content, interactions, and entire products that leave users out or let them down—from “smart scales” that assume everyone wants to lose weight to form fields that fail for queer people to image-recognition software built off datasets that don’t include people of color. Then, we’ll break down why and how these things go wrong, and start looking at the risks within our own products.

Throughout the day, you’ll learn questions to ask that will improve your process—whether you’re designing content, interactions, or algorithms. You’ll also learn techniques for uncovering assumptions, vetting design and content decisions against a broader range of people and situations, and making more compassionate choices at every step of our process.

Together, we’ll learn how to:

  • Recognize biases and assumptions in your product or design vision
  • Create principles for designing experiences that are memorable, welcoming, and inclusive
  • Apply techniques for identifying (and fixing!) trouble spots in key interactions, such as forms, notifications, and content-surfacing algorithms
  • Write copy that includes more of your users, without feeling generic or lifeless
  • Rethink your organization’s processes, roles, and workflows to build an infrastructure for inclusive design
  • Have the difficult conversations needed to convince your organization to take inclusive design seriously