July 15-17, 2020 / Vancouver, BC

Talks

Inspiring talks from some of the best
Registration Info

Fight Bias with Content Strategy

Speaker

David Dylan Thomas

Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design...

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Designing for a Better World

Speaker

Saata Bangura

Anyone can create; but it takes so much more to create well and to create responsibly. With so much turmoil, dialogue and shifting going on in the world, how do we as designers take on the task of designing more inclusively to be more in sync with the reality of the audiences engaging with our work. What is our responsibility as designers...

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The Institutional Killjoy and the Transformation of Public Sector Content

Speakers

Jessica MacQueen, Sophia Hoosein

Doing content strategy work in the public sector comes with a unique set of challenges, given the inherent complexity of government content ecosystem and deeply entrenched ways of doing business: government tends to develop content in silos, bureaucracy often gets in the way of streamlined workflows, and many decision-makers feel the...

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Learn 10x Faster With Prototype Thinking

Speaker

Olivia Wong

The most important capability in design is the ability to learn: Do you measure how effectively you learn? Prototype Thinking is an approach originally developed at GoogleX for categorically increasing the speed and volume of learning by 10x or more. Using hundreds of rapid, low-cost prototype iterations and simulation-based experiments,...

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How to Maximize the Impact of Your Content Team

Speaker

Jonathon Colman

Leaders of content strategy and UX writing teams in product organizations are often asked to "do more with less." So they stretch their teams to cover many products per person—sometimes 5-10 or more. This forces their team to constantly switch contexts, spend most of their days in meetings without reserving "maker...

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7 Ways to Make Your Content More Inclusive

Speaker

Emily Triplett Lentz

Certain language and imagery can come across harmless to some people, but exclusionary, unwelcoming, and alienating to others. Learn how to spot the biases that frequently find their way into digital content, replace them with alternatives that lead to stronger, clearer messaging, and cultivate a wider, loyal, and enthusiastic audience. ...

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Content Design: Why There’s Another Title In Our Industry

Speaker

Sarah Richards

Copywriter, UX writer, technical author, web editor... it's slightly ironic an industry of wordsmiths have so many titles for themselves. Then, in 2011 Sarah Richards created the term 'Content Design' for the Government Digital Service and added another term to the industry lexicon. It caused a lot of consternation in government at the...

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Designing Backwards: Using Outcomes to Avoid Unintended Consequences

Speaker

Sheryl Cababa

The world has been jarred awake by tech gone wrong. We are realizing that the effects of our most celebrated products are not always positive – and that for every advancement, there is a potential unintended impact. Asking whether we should, is just as important as asking whether we could. We at Artefact have been creating methods in our...

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