July 15-16, 2020 / Online

Talks

Inspiring talks from some of the best
Registration Info

Fight Bias with Content Strategy

Speaker

David Dylan Thomas

Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design...

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Designing for a Better World

Speaker

Saata Bangura

Anyone can create; but it takes so much more to create well and to create responsibly. With so much turmoil, dialogue and shifting going on in the world, how do we as designers take on the task of designing more inclusively to be more in sync with the reality of the audiences engaging with our work. What is our responsibility as designers...

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The Institutional Killjoy and the Transformation of Public Sector Content

Speakers

Jessica MacQueen, Sophia Hoosein

Doing content strategy work in the public sector comes with a unique set of challenges, given the inherent complexity of government content ecosystem and deeply entrenched ways of doing business: government tends to develop content in silos, bureaucracy often gets in the way of streamlined workflows, and many decision-makers feel the...

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How we Destroyed Content Design

Speaker

Jonathon Colman

Most content design leaders stretch their teams to cover many products at once, or sometimes 5-10 or more. This unintentionally causes the team to constantly switch context, drive less product impact, lag in their career development, earn less pay, and ultimately burn out and leave… only to repeat the cycle elsewhere. This is normal… but...

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Categories & Consequences: The politics of organizing information

Speaker

Lisa Maria Marquis

Poor organization afflicts every corner of the web, from weak navigation structures to unclear labels...

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Content Design: Why There’s Another Title In Our Industry

Speaker

Sarah Richards

Copywriter, UX writer, technical author, web editor... it's slightly ironic an industry of wordsmiths have so many titles for themselves. Then, in 2011 Sarah Richards created the term 'Content Design' for the Government Digital Service and added another term to the industry lexicon. It caused a lot of consternation in government at the...

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Designing Backwards: Using Outcomes to Avoid Unintended Consequences

Speaker

Sheryl Cababa

The world has been jarred awake by tech gone wrong. We are realizing that the effects of our most celebrated products are not always positive – and that for every advancement, there is a potential unintended impact. Asking whether we should, is just as important as asking whether we could. We at Artefact have been creating methods in our...

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Computational Experience: The New CX

Speakers

Wendy Johansson, Erin Golden

The Fourth Industrial Revolution has introduced advancements in computational speed, automation, machine learning and cloud storage which have revolutionized what’s possible in the world of content and design -- and all of our jobs need to change as a result of it. Learn how Computational Experience is the new CX and how you can apply...

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Leading Design + Content, Leading Change

Speaker

Sara Wachter-Boettcher

The future is bright for us design and content people. UX writing has been hailed as a hot new job in tech. Content design roles are sprouting up way beyond 18F or the Canadian Digital Service. Forty of the top 100 companies have even hired a chief design officer in the past five years. Go, us! And yet, we’re also in the middle of a...

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