July 25-27, 2018 / Vancouver, BC

Talks

Inspiring talks from some of the best
Registration Info

Boosting Your Bias Immunity

Speaker

Lauren Isaacson

Bias is everywhere. It affects our research, how we design and market products and services, who we hire, how we live… It’s like polluted air - impossible to avoid, but possible to identify and filter. Let’s discuss the types of bias and ways to avoid their negative effects.

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Writing for Every Reader

Speaker

Stephanie Hobson

Reading is a complicated task. It requires active memory, sustained attention, and a complex understanding of language. Cognitive disabilities can make reading even more complicated. Permanent conditions, like dyslexia, situational conditions, like learning an additional language, and temporary conditions, like reading in a noisy room,...

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Brand Messaging

Speaker

Jennifer Jeffrey

There’s often a disconnect between what a business says and what it actually does. It’s almost like marketing and content people live in one room, while people who drive the business and build the product live in another. Do they ever hang out, or are they just slipping Post-It notes underneath the door?  Brand messaging is the...

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Conversation Design for Disappearing Interfaces

Speaker

Paige Maguire

By now, most designers have either interacted with a chatbot, AI, or other voice-activated tool. When we design them, we obsess over the details once our object has come into being. More than anything, we emphasize to ourselves — and to our clients — how hard we work to create a human-like experience. More often than not, we begin...

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Designing for Times When Everyone is Worried

Speaker

Saadia Muzaffar

A session for creatives to gently and humourously broach the topic of how can we compel people towards an idea when the general air around them is that of fear, anxiety, and uncertainty (hello 2017!) We will talk about both the growing social consciousness of creators and makers, the responsibility of brand influence, and the role of...

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All Allies, all the time.

Speaker

Gagan Diesh

We live in deeply divisive times. Too conservative... not liberal enough. We are getting entrenched in our own opinion. Where do we have a meaningful debate and listen to contrary viewpoints without feeling attacked? From the headlines to my deeply personal journey in the last few months, I have reason to believe that things...

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Building empathy in India and beyond

Speaker

Sara Getz

This talk will focus on Sara's work building products and creating content experiences for users in India and what it can teach us about all of our users, whether they’re new to the internet in Jaipur or a person in the U.S. learning English. We face constraints designing for emerging markets and the best practices we’ve developed based...

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Inclusive Content, Ethical Design, and All of Us

Speaker

Sara Wachter-Boettcher

From fake news on Facebook to Nazis on Twitter to creepy kids’ content on YouTube, it seems like we can’t get through a day without hearing about a tech product that perpetuates bias, manipulates users, or even undermines democracy. But many conversations inside our companies haven’t changed: we hear about delighting users, disrupting...

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Mismatch: How inclusion shapes design, technology, and society

Speaker

Kat Holmes

Sometimes designed objects reject their users: a computer mouse that doesn’t work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These...

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Scenario-Driven Design Systems

Speaker

Yesenia Perez-Cruz

Unified design systems are essential to building, maintaining, and evolving our sites and products. By empowering disparate teams via a common visual and UX language, they help us create cohesive user experiences. But creating a unified system that scales to serve a variety of content and use cases can be challenging. Sharing insights...

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Designing Digital Objects: A Crash Course in Object-Oriented UX

Speaker

Sophia V Prater

Object-Oriented Design is no longer for just for programmers! UX designers around the world are beginning to leverage a methodology for thinking and designing in objects—objects that reflect users’ mental models, as well as behind-the-scenes CMSs and databases. Harmony at last! Object-Oriented UX helps business teams, designers, and...

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TBA

Speaker

TBA,

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Click It Real Good

Speaker

Tara Codrington

If you have no idea what the title means, that's how disoriented your reader can feel when they come across those two little vague words: click here. We've come a long way in how we interact with technology, and yet 'click here' refuses to be left behind. Let's get back to basics and chat about why even the best designers and content...

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No means no: Confronting dark patterns

Speaker

Sophie Tahran

No one wants to design a dark pattern, and no user wants to encounter one. But we all feel the pressure to win, grow, hack, acquire, disrupt and don't those patterns work, anyway? In this lightning talk, we’ll take a look at the real impact of dark patterns, from how they slowly erode brand affinity to their long-term effect on...

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Improving Customer Engagement with Content Personalization

Speaker

Anne Booth

Personalization makes everyone feel like an individual. It’s about serving the right content to the right person on the right platform at the right time. The more personalized your content is, the more customer engagement we see. But, how do you know what content to personalize and what the right message is for your customer? In my...

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The Information Architecture of Pants

Speaker

Paul McAleer

There are common threads between information architecture, content strategy, UX, and pants. Yes, pants: they can be purely functional, with low aesthetic value. They can contain compromises, wins, and setbacks. Or they can be aesthetically valuable and have no practical purpose. But if we look at the history of pants, we find significant...

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Branded Community Engagement

Speaker

Johnathon Strebly

In order to design for our cities, our neighbourhoods, our family and friends, we must include them in the conversation. How do we encourage participation and meaningful discussion form a complete cross section of a particular area? Surveys are boring and social media is hit and miss for active participation. We have worked closely with...

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How UX writing is a lot like wine tasting

Speaker

Angela Gorden

To make collaboration between writers, designers, researchers, engineers, and product managers more seamless and non-linear, I think we need to develop more inclusive and collaborative work habits. I’ve developed a way of approaching projects that works well for me as a UX writer on a design team, and I’m always trying to...

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