SEO and Content Design: integrating human-centered search strategy into your workflow
SpeakersRebekah Baggs, Chris Corak
Human-Centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions are built into content design decisions. After clashing on projects and stepping on each others toes, Chris (an...
Content Strategy and Service Design: Better Together
SpeakerNatalie Dunbar
Content that supports the successful purchase of products (a.k.a. ""the goods"") being offered by a brand signal a win for both the business and the customer. Whether completing a transaction in a traditional physical location or on the brand’s app or website, everyone gets what they want when a coveted object or much-needed item is...
A Maturity Model for Design Systems
SpeakerBen Callahan
Ben and his team at Sparkbox have been working hard to better understand the context and role of design systems in organizations of all sizes. As a part of that work, a model of design system maturity has evolved. In this session, Ben will share this model along with various contexts (the origin story of the system, healthy and unhealthy...
Designing for Equity: Creating more inclusive and accessible products through content & language.
SpeakerSteven Wakabayashi
As more aspects of our lives become reliant on technology, creating equitable products will be paramount to ensure that our diverse communities will be positively impacted with these new digital experiences. From physical disabilities to gender dysphoria, our digital products have the opportunity to enable and empower marginalized...
Are your words working? Creating and sustaining a content-focused research practice
SpeakerErica Jorgensen
Your content team needs to be confident which specific words and phrases are resonating with your audience. And wouldn’t it be ideal to learn which words work before you hit publish? In this energizing, hands-on session, you’ll learn methods and tools for objectively evaluating how your customers are reacting to your writing—and most...
The Content Strategy of Civil Discourse: Turning Conflict into Collaboration
SpeakerDavid Dylan Thomas
In the current political climate, it seems like we’ve all but given up on productive, respectful discourse. However, there are simple design and content strategy choices we can make that encourage collaboration over conflict, even when dealing with hot-button issues. In this session we’ll look at real-world examples of how the way we...
Main bedrooms and secondary branches: it’s time to scrub the language of oppression out of our products
SpeakersAndy Welfle, Candi Williams, Sarah Mohs, Sarah Smart
Throughout the history of language, societies have adjusted vocabulary in little bits, over time. And within the last 50 years, progressives have taken steps to replace words rooted in a history of oppression. Today, we’re seeing big tech companies scrub out terms like “master/slave,” “blacklist,” and “whitelist” from their products. Is...
We Can’t Empathize Our Way Out of Privilege
SpeakerAriba Jahan
Empathy is limited by the lens of our own privilege, biases, and lived experience, often completely different from the lived experience of the people we serve, especially during a pandemic. As a team of full-time employees with financial security working on a project around unemployment benefit access, we recognized that no amount of...
The Consequences of UX Theatre
SpeakersAndrew Kumar, Berjesty (Berceste) Kozanoglu, Derek Bermingham, Lauren Ufford, Muriel Haldenby
The importance of data, research, design, content, and development
The System is Down: Practicing Good IA in a Bad World
SpeakerLisa Maria Marquis
The choices we make in the design and structure of digital content reflect our values—those of our teams, our companies, and our society at large. And when that society is struggling with a global pandemic, inescapable greed, and spiraling injustice, well—let’s just say it’s tricky to work in tech these days. Somehow, we have to be able...
Create the career you’re looking for
SpeakersAlexander J. Davis-Grimes, Keri Maijala, Lisamarie Kelly
Join LinkedIn in a conversation about careers in design and content. We’ll talk about portfolios, exercises, and making connections to help you create the career you’re looking for.
You'll hear from:
- Keri Maijala, Content Design Manager
- Lisamarie Kelly, Design Systems Manager
- Alex Davis-Grimes,...