There are common threads between information architecture, content strategy, UX, and pants. Yes, pants: they can be purely functional, with low aesthetic value. They can contain compromises, wins, and setbacks. Or they can be aesthetically valuable and have no practical purpose. But if we look at the history of pants, we find significant design choices that were shaped by society, gender, and politics – just as we face with IA. In this talk we’ll draw connections between historically-important moments in the history of pants and how to approach IA work using those learnings.
- Connect choices and methods from fashion to our work in content & IA for a new approach to structure and design;
- Hear examples of how choices in our work that seem small can have large, systemic impacts – and how to anticipate them;
- Practical, project-based strategies for creating thoughtful information architecture.