July 25-27, 2018 / Vancouver, BC

No means no: Confronting dark patterns

Lightning Talk
Speaker

Sophie Tahran

No one wants to design a dark pattern, and no user wants to encounter one. But we all feel the pressure to win, grow, hack, acquire, disrupt and don't those patterns work, anyway?

In this lightning talk, we’ll take a look at the real impact of dark patterns, from how they slowly erode brand affinity to their long-term effect on your bottom line (Example A: LinkedIn's $13 million settlement). We'll also touch on the relationship between a company’s reputation and its longevity, and what pushes core customers to the competition — all key indicators that the consequences of dark patterns exceed the short-term benefits.

You'll walk away ready to push back on metrics-driven design, and push for a better balance between business and user needs.