Personalization makes everyone feel like an individual. It’s about serving the right content to the right person on the right platform at the right time. The more personalized your content is, the more customer engagement we see. But, how do you know what content to personalize and what the right message is for your customer?
In my Lightning Talk, I will explain why it's important to make data-informed decisions around content and how personalization can be used to increase customer engagement on any platform.