July 25-27, 2018 / Vancouver, BC

Designing for Times When Everyone is Worried

Authenticity and levity in times of great overwhelm

Saadia Muzaffar

A session for creatives to gently and humourously broach the topic of how can we compel people towards an idea when the general air around them is that of fear, anxiety, and uncertainty (hello 2017!)

We will talk about both the growing social consciousness of creators and makers, the responsibility of brand influence, and the role of authenticity and levity in times of great overwhelm.

What we'll learn:

  • Learning how to check our assumptions about the demographics we are speaking to
  • How to ride the awesome wave of authenticity and representation that matters
  • How to make content and design do double-duty for social good
  • The three questions you need to ask to evaluate any pitch/brief/proposal so you don't step in a PR fiasco