July 15-16, 2020 / Online

Designing Backwards: Using Outcomes to Avoid Unintended Consequences

Surface the outcomes during the creative process
Speaker

Sheryl Cababa

The world has been jarred awake by tech gone wrong. We are realizing that the effects of our most celebrated products are not always positive – and that for every advancement, there is a potential unintended impact. Asking whether we should, is just as important as asking whether we could. We at Artefact have been creating methods in our practice for having those hard conversations and connecting them to our work. The way to do this is to surface the outcomes – both the ones you want to happen, and the ones you want to avoid – during the creative process.

In this session, you’ll learn: - cautionary tales where decisions led to unintended consequences - key areas of focus to become a more outcomes-oriented creator - Plus, discover a special creative tool to help you gaze into the future of your product or service.

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