July 25-27, 2018 / Vancouver, BC

Boosting Your Bias Immunity

Bias is everywhere
Speaker

Lauren Isaacson

Bias is everywhere. It affects our research, how we design and market products and services, who we hire, how we live… It’s like polluted air - impossible to avoid, but possible to identify and filter. Let’s discuss the types of bias and ways to avoid their negative effects.

What we'll talk about:

  • Negative effects of bias (lack of personal success and product success)
  • Types of bias (acquiescence, social desirability, habituation, sponsor, confirmation, question order, wording, halo effect, etc.)
  • How to avoid bias in qualitative research
  • How to avoid bias in quantitative research
  • Success without bias (inclusion)"