Sophia is a Senior Business Analyst with the Ministry of Health focused on user engagement and strategy. She’s a long-time public servant who’s worn many hats during her time in the public sector: content strategist, project manager, UX researcher and writer, and product manager to name a few (albeit unofficially, which is often the case in government!). She holds Master’s Degrees in Humanities Computing and Library and Information Studies. Sophia advocates for meaningful and effective content delivery, organization, and maintenance. She has a passion for creating user-centered products, services, and content that ultimately meet citizen and audience needs.