July 15-17, 2020 / Vancouver, BC

Sheryl Cababa / Executive Creative Director, Artefact

Able to see both the forest and the trees

Workshop / Envisioning Outcomes to Build Better Products

With one foot planted in design research and strategy, and another in interaction design, Sheryl is an executive creative director with the unique ability to see both the forest as well as the trees. Prior to joining Artefact, she worked at consultancies like frog and Adaptive Path, as well as technology companies like Philips and Microsoft. Her clients include the Gates Foundation, Ballmer Group, and Institute of Health Metrics and Evaluation, as well as the City of Seattleā€™s Innovation Team. She believes in the power of human-centered design combined with a focus on outcomes to drive innovation.

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