Sara Wachter-Boettcher is a Philly-based content strategy and user experience expert who has worked on the web since 2005.
As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups.
She is the co-author, with Eric Meyer, of Design for Real Life from A Book Apart, and the author of Content Everywhere from Rosenfeld Media. Technically Wrong (W.W. Norton) is her first mainstream book. It's a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.