Talk / You Are Not The Target
Jon Crowley is a Strategy Director at Sid Lee in Toronto. He’s interested in defining brands, understanding people, and helping them fall in love with things.
He’s spent the last decade working in strategic planning roles across the marketing communications spectrum, in industries ranging from public transit, to fast food, to pharmaceuticals. Jon is a multidisciplinary strategic thinker engaged in the interplay between mass and targeted, traditional and digital, and brand and consumer.
Previously he’s worked at agencies including Cossette, Publicis, and Weber Shandwick.