July 15-17, 2020 / Vancouver, BC

Jessica MacQueen / Content Strategist, Government of Alberta

Changing the way government does content

Talk / The Institutional Killjoy and the Transformation of Public Sector Content

As one of the first content strategists employed by the Government of Alberta, Jessica is committed to changing the way government does content. She is trained as a professional wordsmith with a Master’s Degree in English Literature, and currently serves as the Content Strategist for the Ministry of Advanced Education. She advocates for user research to understand audience needs and aims to build up her organization's capacity to create useful, usable content for citizens. She actively engages in groups and conversations around UX, digital government, service design, and human-centred design.

Learn more about Jessica here: https://www.linkedin.com/in/jessicamacqueen/"

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