July 25-27, 2018 / Vancouver, BC

Anne Booth / Content Manager, TELUS Digital

Listening to the voice of the customer

Talk / Improving Customer Engagement with Content Personalization

Anne is a Content Manager at TELUS Digital, where Anne A/B tests content to determine the right message for the right customer. With a background in content writing and journalism, she aims to deliver engaging, personalized content that drives a seamless customer experience. Anne's passionate about A/B testing, content strategy, personalization, and listening to the voice of the customer. Her approach to content strategy is to measure customer engagement down to the last call to action and create best practices from her learnings.

When she's not A/B testing content, she's binge-watching her favourite Netflix shows, indoor bouldering, and eating Nutella from the jar.