July 15-17, 2020 / Vancouver, BC

Design Systems are a Content Strategy

Written by Design Systems are a Content Strategy

August 6, 2019

We’re no longer designing with static assets in a vacuum, and passing the baton for the next person to continue the sprint. We are working on large, cross-functional teams of designers, developers, UX writers, and accessibility consultants. To build great products, we need to run the race together, even if we’re each responsible for different parts of the process.

Like content strategists, designers are building complex design systems, giving a common language to patterns and unifying the user experience across different platforms. How can we learn from each other’s respective disciplines and practices to create a natural workflow for managing the evolution of interfaces?

In this presentation you will:

  • Better understand the way design systems use pattern libraries to support the "Create Once, Publish Everywhere” model
  • Learn governance techniques used by Design Teams
  • Find out how content strategists and designers can work together on a more effective feedback loop to make shipping products a more efficient process for all involved

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